Packaging design for Peruvian premium chocolate brand



There are many studies that suggest that Peru is the origin of cacao, specifically, it's Amazon rainforest. Cacaosuyo, which means "cacao territory," is a brand that seeks to represent the legendary origin of fine chocolate from the country where the Incas once lived. We had to do the repackaging of a brand that has been awarded twice as the best chocolate in the world but whose packaging did not reflect this proven quality; and the objective was to enter new international markets. Likewise, the category of fine chocolates is very competitive in design in the world, so the challenge was difficult in itself, but even more so when Cacaosuyo was the current world champion.

Cacaosuyo had to be consistent with the brand's claim: “The best kept secret of the Incas”, since at a visual level the value of its content had not yet been transmitted. The brand already had a geometric system inspired by the tocapus, the graphic communication system of the Incas, which we decided to maintain but modifying its proportions. In addition, we added a system of icons that represent the Andean trilogy (condor, puma and snake). In this way, we were able to give a new look to the brand, but retaining its essence. The new packaging had to be seen as a true treasure, that's why we gave the “gold” finish to the diamond that contains the brand and the rest of the packaging works like a loom, so we managed to make it feel like a museum piece.

This packaging was co-designed with Andrea Galvez & Bicho Raro while i was part of Fibra Branding

Case study coming soon...